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Site Speed for Content Marketers
Ask any marketer why site speed matters, and they won’t have trouble answering. Dozens of studies have demonstrated the irrefutable connection between performance and various different KPIs, from...
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What I Learned From Really Long Form Content Production
I recently built a long form piece of content on the history of spaceflight as an experiment in creating long form content using React.js (repo here). As a result of that work, I’ve spent time thinking...
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How to Monetise Your Content Marketing Campaign
Before I begin, let me make one thing VERY clear: If you’ve come here hoping for a quick way to make money, you’re in the wrong place. Content marketing is not a lottery ticket or a get-rich-quick...
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Optimising for Google’s Quick Answer Box
“Answer Boxes” or “Rich Answers” are the search result features that appear at the top of some queries in Google Search. While they’ve been the subject of much debate (are they good for your site...
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Why Video Needs to be Part of Your Marketing Strategy Right Now
People might love a compelling article or a breathtaking photograph, but video has been the true conversion powerhouse for a while now. In fact, according to KISSmetrics, your viewers are 64–85% more...
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Virtual Reality: Bring Your Content Marketing to Life
What do McDonald’s, Star Wars, and Michelle Obama have in common? Answer: they’re all pioneers in the world of virtual reality. Virtual reality, just in case you’re unfamiliar with this trend, is a 3D...
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3 Logical Alternatives to Animated GIFs
GIFs are one of the oldest image formats on the web. The Graphics Interchange Format was first introduced in 1987, and advances in browser technology in the intervening years have reduced the number of...
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Retail SEO: 8 Tips to Optimise Your Product Pages for Organic Search
Retail SEO: Optimise Your Product Pages for Organic Search Product page optimisation is an oft-overlooked area of retail SEO. The key objection I tend to encounter is that there’s just so many pages,...
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The Difference Between Voice & Tone
You’d be hard pressed to find a marketer who won’t nod emphatically when you say, “You need to establish your voice.” But I’d wager that you’d be equally stymied if you tried to find someone who can...
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How to Implement Tone of Voice
First, if you don’t know the difference between tone and voice, make sure you brush up on my last article. This article’s no good to you if you haven’t nailed down your brand voice, or if you don’t...
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